The Coca-Cola Company, headquartered in the United States (the "Company"), has created this privacy statement (this "Privacy Statement") for www.cokeusa.com (the "Site") in order to demonstrate its firm commitment to privacy. This Privacy Statement discloses the Company's information gathering and dissemination practices for the information collected through this Site. We encourage you to read this Policy before using this Site. Your use of this Site signifies that you agree with all terms of this Privacy Statement, so please do not use this Privacy Statement if you disagree with any part of this Policy.
Other sites of the Company or, from time to time, certain activities on other sites of the Company might be governed by different privacy practices from those set forth below. We encourage you to check the privacy statement of each of the Company's sites that you visit. This Privacy Statement does not govern our collection of information through any web site where this Privacy Statement is not posted; nor does this Privacy Statement govern the collection of information by third parties (other than collection by the Company's service providers through the Site, as set forth herein).
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The Coca-Cola Company's Collection and Use of Information
We gather three basic types of information through the Site: "Personally Identifiable Information" (or "PII"), "Non-Personally Identifiable Information" (or "Non-PII") and IP Addresses. Personally Identifiable Information is information that identifies you as an individual. Non-Personally Identifiable Information is aggregated information, demographic information, and any other information that does not reveal specific identifying information about you. An IP Address is the Internet Protocol address of the computer that you are using.
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Personally Identifiable Information
We collect PII from you when you provide it to us while on the Site, such as your name, postal address, telephone and mobile numbers, email address, such as when you create an account, enter a sweepstakes, sign up for newsletters, participate in a survey, contact customer service, or otherwise interact with the Site or use certain features on the Site. Your Personally Identifiable Information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, for administrative purposes such as conducting contests, tracking which parts of the Site are of interest to you, processing prizes. If you choose to opt-in, we may share your Personally Identifiable Information with The Coca-Cola Company's subsidiaries or affiliated entities ("Affiliated Entities") for purposes of sending you information about the programs of The Coca-Cola Company or its Affiliated Entities and, occasionally, sending you advertising/promotional material from some of their advertising and strategic partners. We may also use your Personally Identifiable Information for internal business purposes, such as optimizing Site experiences and analyzing and managing our businesses. You may opt-in to receive certain future information or communications (see the Opt-In/Choice section below).
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Non-Personally Identifiable Information
- When you visit and interact with the Site, the Company and third parties with whom the Company has contracted to provide services to the Company may collect Non-PII (for example, a catalog of the Site pages you visit). Non-PII is generally collected from cookies, referrers, IP addresses, environmental variables, pixel tags and similar technologies and information you voluntarily provide. We may also collect demographic data, such as your date of birth, gender and zip code. Cookies. The Company and its service providers may use encrypted or non-encrypted cookies in connection with this Site. Cookies are data that a web server transfers to an individual's computer for recordkeeping and other purposes. Cookies are an industry standard used by most web sites, and can facilitate users' ongoing access to and use of a particular web site; cookies do not cause damage to your computer systems or files. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies, or to be given the choice of declining or accepting the transfer of a particular cookie, or cookies from a particular web site, to your computer. For example, cookies allow you to easily log into the Site by remembering your email address.
- Environmental Variables. The Company and its service providers may also collect various environmental variables, such as the domain from which your computer accessed the Internet, the time you accessed this Site, the type of web browser and operating system or platform used, the computer's MAC address, the computer type (e.g., Windows or Macintosh), the Internet address of the web site you left to visit this Site, the names of the pages you visit while at this site, and the Internet address of the web site you then visit. These environmental variables are collected by most browsers, and can be used to optimize your experience on the Site.
- Pixel Tags. The Company and its service providers may also use so-called "pixel tags," "web beacons," "clear GIFs," or similar means (collectively, "Pixel Tags") in connection with some Site pages and HTML-formatted email messages to, among other things, track the actions of Site users and email recipients, compile aggregate statistics about Site usage, response rates and the effectiveness of marketing and advertising campaigns.
- Information You Voluntarily Provide. We may also collect demographic data, such as your date of birth, gender and zip code, when you voluntarily provide such information to us. Such information constitutes Non-PII because it does not personally identify you or any other user. Additionally, we may aggregate PII in a manner such that the end-product does not personally identify you or any other user of the Site, for example, by using PII to calculate the percentage of our users who have a particular zip code. Such aggregate information is considered Non-PII for purposes of this Privacy Statement.
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IP Addresses
Your Internet Protocol (IP) address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited.
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The Coca-Cola Company's Use of Information
Personally Identifiable Information
We may use PII about you for the following purposes:
- General. PII about you is used by us and our service providers to respond to your requests and fulfill the purpose for which the PII was provided, (e.g., to send newsletters to you or to process and fulfill your payments and transactions) and for administrative purposes (e.g., customer service or to manage promotions). We may also use PII about you for internal business purposes, such as analyzing and managing our businesses, for example, to study the effectiveness of advertising campaigns, to improve our website and/or our products, to tailor the Site experience and content based on your past activities on the Site, and to gauge customer satisfaction.
- Communications. We may use PII about you to send you information about the Company's programs, to send invitations to you to participate in special programs, to re-contact you if we have not heard from you in a while and, occasionally, to send you advertising/promotional material from some of our Affiliated Entities (as defined below), advertising and strategic partners. You may opt-out of receiving certain future marketing information or promotional communications (see Section VIII (Opt-Out/Choice) below). However, regardless of your opt-out preferences, the Company may still at times need to send program emails for administrative reasons (e.g., to provide you with important information regarding the Site, or changes to our terms, conditions, and policies). Because this information may be important to your use of the Site, you may not opt-out of receiving such communications.
- Promotions. Further, we may operate sweepstakes, contests and similar promotions (collectively, "Promotions") through the Site. We typically ask you for certain PII when you enter and/or, if applicable, win a Promotion, and we will use PII about you to process your entrance and any prizes, as applicable and to announce winners publicly. You should carefully review the rules, if any, of each Promotion in which you participate through the Site, as they may contain additional important information about the Company's use of PII about you. To the extent that the terms and conditions of such promotion rules concerning the treatment of PII about you conflict with this Privacy Statement, the terms and conditions of such promotion rules shall control.
This Site may offer a feature that allows you to send an electronic postcard or otherwise share a message or photograph with a friend. If you choose to do so, we will ask you for the recipient's name and email address, along with the text of any message you choose to include. By using this feature, you warrant that you are entitled to use and provide us with the recipient's name and email address for this purpose. Any PII you submit during the use of such features, such as name or email address, will be disclosed to the recipient.
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Non-Personally Identifiable Information
Because Non-PII does not personally identify you, we may use such information for any purpose. For example, we may use this information for the Company's internal use such as to enhance web site security, to detect broad demographic trends, to assist the Company in providing content tailored to your interests, and to otherwise enhance your experience on this Site. In addition, we reserve the right to share such Non-PII, which does not personally identify you, with third parties, for any purpose.
In some instances, we may combine Non-PII with PII (such as combining your name with your zip code). If we do combine any Non-PII with PII, the combined information will be treated by us as PII as long as it is combined.
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IP Addresses
We and our service providers use IP addresses for purposes such as calculating Site usage levels, helping diagnose problems with the Site's servers, administering the Site and for the other purposes set forth in Section II (A), and we may disclose IP addresses as set forth in Section III below. Collecting IP addresses is standard practice on the Internet and is done automatically by many web sites. Please note that we treat IP Addresses, server log files and related information as Non-PII.
DISCLOSURE OF INFORMATION TO THIRD PARTIES
As described below the Company may share Personally Identifiable Information, including information that you provide on the Site, with third parties that may be located around the world.
Affiliated Entities
In the future, we may share any information, including PII that you provide on the Site, with our subsidiaries and other entities in which we hold more than a 50% ownership interest (the "Affiliated Entities") worldwide, for the purposes described in this Privacy Statement; however, if we do, we will provide you with an opportunity to opt out of such sharing. You may access a list of certain Affiliated Entities at: http://www2.coca-cola.com/investors/form_10K_2005.html.
Special Features on the Site; Co-Branded Sites
From time to time we may enter into a special relationship with another company that is not owned by or affiliated with the Company to provide additional features on this Site. These special relationships may include co-branded sites (referred to here as "co-branded pages"). Any information, including PII that you provide on one of these co-branded pages will be shared with these third party partners. By participating in activities or providing your information on these co-branded pages, you also consent to our providing your Personally Identifiable Information to those third parties. Since these third parties will use your information in accordance with their own privacy practices, you should check their Web sites for information regarding their privacy policies. PLEASE NOTE THAT THIS PRIVACY STATEMENT DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES. If you do not want PII about you shared with such third parties, please do not provide PII in connection with the features provided by third parties and/or pages that are co-branded with third parties.
Strategic Partners
From time to time, we may enter into a special relationship with another company that is not an Affiliated Entity. In the future, we may share your name and email address with such third-party strategic partners; however, if we do, we will provide you with an opportunity to opt out of such sharing. Because these third parties will use PII about you in accordance with their own privacy practices, you should check their web sites for information regarding their privacy practices. PLEASE NOTE THAT THIS PRIVACY STATEMENT DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.
Service Providers
We may use third party service providers to help us operate our business and this Site or administer activities on our behalf, such as sending emails, order fulfillment and sweepstakes administration. We may share your PII with these third parties for those limited purposes. For instance, if you participate in a sweepstakes, game, or loyalty program resulting in a prize or award, we will share PII about you to our games and merchandise fulfillment and management agencies. These service providers are given access to PII needed to perform their functions, but we seek to restrict them from using the PII for purposes other than providing services for us
Law Enforcement; Assignment
We reserve the right to disclose PII about you to others as we believe to be appropriate (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process (c) to respond to requests from public authorities including public authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates and subsidiaries; (f) to protect the rights, privacy, safety or property of the Company, its affiliates and subsidiaries, you or others; and (g) to permit us to pursue available remedies or limit the damages that we may sustain.Further, we reserve the right to transfer any and all information that we collect from Site users to an affiliate, a subsidiary or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of The Coca-Cola Company's business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).
Community Functions
This Site may make available chat rooms, instant messaging clients, forums, blogs, message boards, social networks and/or news groups or otherwise enable users to submit their own content at various times. Please remember that any information you disclose in these areas becomes public information and you should exercise caution when deciding to disclose your personal, financial or other information in any of these forums. In addition, when you choose to make a posting on such services, certain PII (for example, your first name and last initial, username, and/or location), will be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose PII about you, or any other information, on the Site.The Company cannot prevent such information from being used in a manner that may violate this Privacy Policy, the law, or your personal privacy and safety and is not responsible for the results of such postings.
Promotion Sponsors
We also reserve the right to share the PII you provide in connections with Promotions with third party sponsors of Promotions (irrespective of whether those Promotions are hosted by us), or otherwise in accordance with the rules applicable to such sweepstakes, contest, raffle or promotion. You should carefully review the rules, if any, of each Promotion in which you participate through the Site, as they may contain additional important information about the Company's or a sponsor's use of your PII. To the extent that the terms and conditions of such rules concerning the treatment of your PII conflict with this Privacy Statement, the terms and conditions of such Promotion rules shall control.
LINKS AND THIRD PARTIES' PRIVACY PRACTICES
This Site may contain links to websites not operated by The Coca-Cola Company. These linked sites are not under the control of the Company and THE COMPANY IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF SUCH OTHER WEB SITES OR THEIR FUNCTIONALITY, INCLUDING WEBSITES OPERATED BY AFFILIATED ENTITIES. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply PII through any such third party web site, your transaction will occur on such third party's web site (and not on this Site) and the PII you provide will be collected by, and controlled by the privacy policy of, that third party. The Company recommends that you review the privacy policy of third party Web sites arrived at from links on this Site. PLEASE NOTE THAT THIS PRIVACY STATEMENT DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.
SECURITY
The Company takes reasonable security measures to help protect against the loss, misuse and alteration of the PII under its control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. As a result, although we strive to protect PII about you, we cannot ensure or warrant the security of any information you transmit to us through or in connection with this Site or that is stored by us. You acknowledge and agree that any information you transmit through the Site is so transmitted at your own risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us in accordance with Section XI (Contacting The Coca-Cola Company), below (note that physical mail notification will delay the time it takes for us to respond to the problem).
ADVERTISING-RELATED VENDORS
Please note that our online and email advertising-related vendors may use cookies and Pixel Tags in connection with the Site to help manage our online and email advertising campaigns and strengthen the effectiveness of such campaigns. For example, if a vendor has placed a unique cookie on your computer, the vendor may use Pixel Tags to recognize the cookie during your visit to the Site and to learn which online advertisements of the Company may have brought you to our Site, and the vendor may provide us with such non-PII for our use. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit http://networkadvertising.org/optout_nonpPII.asp.
Please note we may link such non-PII provided to us by our vendors to PII about you that we have previously collected. Such combined information will be treated as PII hereunder as long as it is combined.
JURISDICTIONAL ISSUES
This Site is controlled and operated by The Coca-Cola Company from the United States, and is not intended to subject the Company to the laws or jurisdiction of any state, country or territory other than that of the United States. Those who choose to access this Site do so on their own initiative, and are responsible for complying with all local laws, rules and regulations. We may limit this Site's availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion.
OPT-IN/CHOICE
This Site may provide you with the opportunity to opt-in to receive marketing communications from The Coca-Cola Company. If you opt-in, The Coca-Cola Company may send you its promotional offers and marketing messages. If you opt into receive communications and then change your election, your opt-out preference may not be effective in certain instances where you agreed to receive brand-specific communications.
The Coca-Cola Company also gives you convenient methods for removing your information from our database so as not to receive future communications or to close your account:
You may opt-out through any of the email messages you receive from us;
You may email The Coca-Cola Company Customer Service at: Coca-Cola.Support@na.ko.com
Or, you may send mail to the following postal address:
The Coca-Cola Company
Website Customer Care
P.O. Box 1734
Atlanta, GA 30301
UPDATES TO THIS PRIVACY STATEMENT
The Company reserves the right to make changes in this Privacy Statement. You can determine when this Privacy Statement was last revised by referring to the "LAST UPDATED" legend at the top of this page. Any changes to our Privacy Statement will become effective upon our posting of the revised Privacy Statement on this Site. We encourage you to check this page regularly since your continued use of this site following any changes to this Privacy Statement will be deemed to constitute your acceptance of such change.
REVIEWING/CORRECTING/UPDATING YOUR INFORMATION
The Coca-Cola Company takes reasonable steps to ensure that all PII is relevant to and reliable for its intended use. We will also endeavor to ensure that the information is accurate, complete and current. You have the right to access and request that erroneous or inaccurate PII related to you that is held by us be rectified.
This site gives you several options for reviewing, correcting, updating or otherwise modifying information you have previously provided:
The Coca-Cola Company
Website Customer Care
P.O. Box 1734
Atlanta, GA, USA 30301
Please note that, for your protection, we may need to verify your identity before making any changes to PII about you. In each event, you must clearly indicate the information that you wish to have changed, or clearly indicate that you wish to have PII about you removed from our database. Please note that changes may not be effective immediately. Further, please note that we may need to retain certain information for recordkeeping purposes, and there may also be residual information that will remain within our databases and other records. We may, from time to time, re-contact former users of the Site. Finally, we are not responsible for removing information from or updating information in the databases of third parties (other than our service providers) with whom we have already shared PII about you.
CONTACTING THE COCA-COLA COMPANY
If you have any questions about this Privacy Policy or the practices of this Site, you may contact:
The Coca-Cola Company
Website Customer Care
P.O. Box 1734
Atlanta, GA 30301
Telephone # 800-438-2653
Coca-Cola.Support@na.ko.com